PRODUCT DESCRIPTION

The settling in of wrinkles and expression lines is due to loss of skin firmness and elasticity generally caused by aging or photo-aging in healthy people. In mature skin there is a loss of efficiency of the fibroblast metabolism which produces micro-fibrils at a lower rate.

CRUOX® is bio-liquefied wheat bran that acts on wrinkles. Due to its complex and highly bio-available chemistry it reactivates the micro-fibril synthesis that internally plumps up wrinkles. The biocatalysts used cut polymeric structures at a molecular level, releasing a high content of arabinoxylans and biophenols, mostly ferulic acid, in the water phase, that are generally not bioavailable.

CRUOX® is able to increase skin elasticity working on the lower layers of the skin, thanks to the activation of fibril synthesis. This has also a positive effect on skin appearance causing wrinkles to be significantly reduced.

BENEFITS

• Effectively increases biological elasticity in skin
  (+9% in vivo test)
• Drastically increases viscoelasticity in skin
  (+33% in vivo test)
• Reduces wrinkles
  (-21% in vivo test)

TECHNICAL INFORMATION

INCI: hydrolyzed wheat bran, citric acid, sodium benzoate, potassium sorbate.

PLANTS USED: organic wheat bran from the Po river valley.

TECHNOLOGY: Bioliquefaction Technology.

SUGGESTED CONCENTRATION OF USE: 3-5% w/w.

ORGANIC STATUS: COSMOS approved.

CHINA STATUS: also available in China compliant version.